As you may have noticed, Facebook has become a pay to play platform, meaning, Facebook wants you to buy ads. Understanding the difference between Facebook Ads and Boosted Posts will help you make the right choice when it comes to spending your hard-earned money.
Facebook ads appear in your News Feed as well as on the right-hand side. Anytime you see the word Sponsored on a post means someone paid Facebook to gain that piece of real estate.
Facebook ads come with a bunch of different analytics that will help you track the engagement as well as targeting options that allow you to select who can see your ads.
One of the great things with Facebook Ads is that you have more formatting options than just a regular Facebook post. You can create slideshows, carousel ads, canvas ads and more. You can choose different types of objectives for each ad. You can do an ad to collect leads, generate website clicks, bring brand awareness, or present your product line with a product catalog sales ad.
These are just a normal Facebook post. You pay Facebook in order to be exposed to a larger audience. There are no tracking features or advanced formatting options. You can boost any post on your page when you first publish it or any time after.
Before boosting a post, watch it for a few hours or days to see what kind of reach and engagement you get. If your post is high-performing, then think about boosting it.
Which one to use:
You need to decide what your goals are for the ad. If you want to see instant results, especially in website clicks, an ad is the way to go. If you want to build brand awareness, boosting a post should be your choice.
If your goal is to build brand awareness and sales or lead generation, then include both an ad and a boosted post in your social media strategy.
As you can see, choosing an ad over a boosted post all depends on what your goals are. Make sure to way your options over both.
In my next blog post, I am going to provide you with some marketing tips for your Facebook business page.
Until then, Keep Calm & Love Social Media!