Facebook is the NUMBER 1 social media platform out there with over 1.7 billion people. I know Facebook has made it more a Pay-to-Play platform, but there are ways to try and get in front of your audience.
In this blog post, you will learn some of the best Facebook marketing tips for your page.
Complete your about page
You’d be surprised how many people leave this blank. Completing this is crucial because if it’s done right, you can get found in a Google search as well as a Facebook search. This is free real estate that can help you get found a lot easier.
Sections to complete may be different for everyone because it will depend on the category of your page. You should complete the General section, Business Info, Interests, Contact Info (list all of your other social media links), More Info (About, Impressum, Founding Date, Biography, Awards, Products, etc.), Story is a new feature where you can tell your story about your business, Team Members, & Milestones.
Repurpose old content
It’s ok to repurpose content you have already shared. This is something often underutilized by most people. By repurposing your content, you are saving yourself time and energy. If certain content performed better than others, then repurpose that content.
Use your Facebook Insights
If you are not getting much reach or engagement, it could be because you are not posting when your fans are on Facebook. In order to see this information, you will have to look at your Insights and click on posts. This will show you the days and times your fans are most active on Facebook.
Get your personalized Username Facebook
This is somewhat new and a lot of people don’t know they can get a personalized username. By claiming yours, it will help people find your page in a search.
To do this, you need to go to your About section and under General, you will see Username. Click on Edit and enter the username you would like to have. I would recommend your business name or your name. I did a combination of both – @savvysocialmediawithmichellearbore. Once you create your username, a custom URL is created as well.
Remember the 80/20 Rule
I know it can be difficult when it comes to finding content to share. Remember the 80/20 rule – 80% of the time share original valuable and engaging content – share content that your fans would be interested in, and 20% self-promotion.
Use a social media management tool
Something I hear all of the time is that people can’t be consistent when it comes to social media. It’s so overwhelming thinking they have to be in front of the computer all day, every day. That’s just not true. All you have to do is find a management tool that will suit your needs. I use Hootsuite and love it. I can share to Facebook, LinkedIn, Instagram, Twitter & Pinterest. I also use this for my client’s social media. Hootsuite does offer a free option so check it out and see what you think.
Change or update your Facebook Cover Photo
This is another piece of FREE real estate. You can create images to represent your brand, promote an event you are hosting, promote your products and services, etc. Something people don’t do is write a description once your photo is uploaded. If you are promoting an event or product, how are people supposed to learn about it?
Pinning a Post
This is another way to promote your event or product. When you pin a post, it is the first post people will see when visiting your page. When you are ready to unpin it, that post will be put in the order of the date you published it.
To pin a post, go to that particular post, click on the three dots to the right of your post and click on Pin to Top of Page. Once you do that, your page will refresh and that post will be the first one on the page. You will see a blue thumbtack. To unpin the post, click on the three dots and click on Unpin From Top of Page.
Have follow buttons on your website and blog
Include all the social media icons you are on linking them to those accounts that way people can follow you. I have mine on every page of my website as well as a Social Wall at the bottom of my homepage. When you click on the Let’s Connect image, you will be brought to my page where you can see my Facebook, Twitter and Instagram feed. All you have to do is click on each account and you can start following me. The plugin for those feeds is Feed Them Social. The plugin for the social media buttons on my blog is Social Warfare.
Share the link in your email signature
Inserting a small Facebook icon linking to your page in your email signature can direct traffic from the people you communicate with to your page. Make sure to include your other social media platforms as well. Depending on your email provider, just do a simple Google search to see how to insert images. I created mine in Word and then copied and pasted it into Outlook. You will also notice I am promoting my upcoming webinars. Again, another piece of FREE real estate to promote your products and services.
Promote your page through your email list
Let people know how to connect with you on your newsletters. I do my best to send out weekly newsletters and make sure to include all of my social media icons. I have icons at the very top, have a section where they can share my content, have links in the about section of the newsletter, and then also in the footer of my newsletter. If you are not on my newsletter, you can register here!
Use Facebook Ads
In last weeks, blog post, I went over the different ways to advertise on Facebook – through Facebook Ads or Boosted Posts. You can read more about the differences here.
Depending on what your objective is for the ad, you can do a simple ad and get your page in front of the people who would be interested in what you have to offer.
Use Custom Landing Pages (Tabs)
Did you know you can create custom landing pages right on your Facebook Page? You can create a tab for almost anything – direct people to your blog, free offer, products and services, grow your email list, connect your Twitter, Instagram, and Pinterest accounts. I use WooBox to create my tabs.
Doing a Facebook Live and reaching people all over the world is a great way to promote your page. You can do this during your events, a behind the scenes, Q&A, introduce your employees, talk about new blog posts, etc. As you can see, the possibilities are endless.
You can see there are numerous ways to grow your Facebook Business Page without breaking the bank.
What are some of the ways you promote your page? Comment below 🔽🔽🔽🔽
In my next blog post, I am going to help you give your social media an overhaul by completing a social media audit.
Until then, Keep Calm & Love Social Media!