This guest post comes from George Minton….
The digital world as we know it today has restructured every basic part of our lives. The evolution, trends, and dynamics are fast-paced, emerging (constantly evolving) and diversified. These features have continued to shape the way we communicate, respond, act and sell.
From the industrial age to the information technology era, visibility has always been a factor in engagement, marketing and ultimately, revenue generation.
The growth of business now relies on visibility but more on visual presentation and interpretation. This creates a perception that sticks and helps to not only attract but also retain followers and users.
In this article, we will dwell on 10 strategies to boost your online marketing results on YouTube. These strategies will get you organic traffic that will not only boost your interactions but also ensure you get conversions.
The transition from a world where end-users go online for interactions, to the present where they live online because every aspect of their lives is now connected to a click ensures that digital marketing is viable.
YouTube is essentially the largest video portal globally. It ranks behind Google as the 2nd largest search engine, so knowing how to record a good video will help your business gain more traffic from YouTube.
The following tips will keep you turbocharged, however, it is a steadfast venture that will require proper planning and effective action.
How To Boost Your Online Marketing Results On YouTube
1. Identify your audience
The first task of a digital marketer is to understand what the prospective audience/buyer is looking for. This is also the easiest part of getting results. You must create an avatar/profile of your target audience to include where you can find them, the culture they belong to and what they want. The persona created is key to identifying your audience and knowing where to go in search of them. This must also be improved on as you get feedback from engaging with them.
2. Create Unique Contents
Experts always submit that finding and staying in one’s niche is the ultimate way of boosting online marketing results. It is true but it is not the ultimate. On your YouTube channel, creating unique contents is not a daunting task. It boils down to your creativity, concepts, and aim of your platform. These contents do not only have to be engaging but must also be one that your audience relates to and provides the solution they seek. The internet like every other human-related phenomenon is riled with duplicity and unprofessional contents but staying in your niche and curating your original contents – tailored to your audience helps to beat this.
3. Email Marketing is essential
Good content, that provides a solution and can engage your audience, cannot serve its purpose when not properly distributed. Email marketing is one efficient way to share your content, increase viewership on YouTube and boots your results. In no small measure, when contents are emailed to customers, with a call to action, it brings you more traffic. Getting traffic to your content is the precursor to retention and conversion. As an email marketer, there are pitfalls you want to avoid. These include getting emails without consent, it results in spamming. This will reduce responses. To generate a mailing list, it is advisable to get a contact form where users get wilfully share their email addresses. However, great contents could sometimes land in the hands of those who don’t need it. This why you should have an easy way for your subscribers to unsubscribe.
Advertisement in the old world was a success but was a good way to keep brands in people’s heart. Various end-users get to know about your products before they get to the tipping point through adverts. In the digital marketing world, it is now easier to serve adverts into the hands of those who need it the most. Using cookies from browsers to identify online behaviors, your contents are targeted and delivered to those who need it. As said earlier, YouTube is the 2nd largest search engine, this means people are coming to make queries and adverts help you to be seen. Through adverts and Search Engine Marketing, your page appears on the first page and knowledge page on Google.
5. Stay Active
Because your viewers stay online, all the time, it is essential that you stay active. Continuous creation of content, optimization, and management of your page is how to stay active when your audience doesn’t hear from you, they get tired and move elsewhere.
6. Engage Your Audience
When you upload your work on YouTube, you need to constantly engage with your audience. This helps you to build a community that is active and functional as it increases your results. Your audience from the persona created gives you the probable need of your audience and help connects you with real people. This does not only give them the satisfaction they desire, it keeps coming back.
7. Leverage on social media
As a business in a digital world, your audience is scattered around in search of answers. Social media platforms like Facebook, Twitter and Instagram are where you can find them all. Your contents should also be made available on these platforms with links taking them back to your YouTube channel.
8. Don’t take your eyes off your competitors
How does it sound? In the world we are today, competition is one fuel for growth and development. While optimizing your videos for upload on YouTube, ensure you use keywords and tags that identify your direct competition. These help to attract an audience from them to your space. It is important that you don’t discredit other brands in the name of tagging and monitoring others. Be civil. Using tags correctly and effectively, understudying your competitor’s strategy are ways to ensure you don’t take your eyes off your competition.
9. Take Part in Contests
Visibility has a direct impact on achieving results online and one vital way to gain that is through participatory engagement. Through these various engagements which include but not limited to participating in online contests, you are bound to keep viewers and end-users close to your page with a minimal bouncing rate. In the same vein, you can comment on videos of others carefully and politely.
All available tricks and methodologies on the internet seem like a one-size-fits-all cap. It is true for the most part but very untrue because of the constant development of the industry. To stay ahead of your game, maintain results achieved and increase results and yield, all steps must be optimised always. This ensures that you are not caught unawares and not behind trends and technological advancements.
About the author:
Hi, I’m George. I have been a camera enthusiast from 2008. Cameraseals is my personal blog where I share most of my interests and experiences from using cameras. You will find helpful topics even if you’re a beginner or long-time user.