Two weeks ago, I started a series called “Not All Social Media Is Created Equal”. Here is what you have missed so far:
This weeks blog post is going to focus on Twitter.
Twitter is what’s happening in the world and what people are talking about right now with more than 328 million monthly active users.
According to Internet Live Stats, on average, there are more than 6,000 to 7,000 tweets posted every second. Because of that, it’s better to be over-seen than under-seen. Twitter is an effective tool to build awareness and drive leads to your website or blog.
Here are some great statistics:
- 80% active users on mobile
- 74% of users follow small businesses to get product updates
- 34% of marketers use Twitter to successfully generate leads
- 24% of users are men while 21% are women
- 81% of millennials check Twitter at least once per day
- 37% are between the ages of 18-29, 25% are between 30-49, and 10% are 65+
- Tweets with images receive 18% more clicks than tweets without images
Ways to use Twitter for your business:
- Showcase your brand by telling your story
- Complete your profile 100% – take advantage of your bio – tell your story in 160 characters or less – use hashtags – also show there is a human being behind your brand
- Start following people in your niche, your competitors, local people and businesses, customers, business partners, people you admire, etc.
- Follow influencers and start engaging with them
- Use Twitter Lists to manage your followers – I have some made for Competitors, local people, social media, etc.
- Retweet other people’s tweets – it’s ok to retweet your competitor’s tweets
- Tweet about your free offer, a new blog post, interesting stories, photos & videos, ask questions, answer other people’s questions, etc.
- Twitter is a great way to drive people to website or blog – do this by writing a tweet that compels people to click to learn more
- Use hashtags (#) that represent what you are tweeting about – also create a branded hashtag for your business (#savvysocialmedia)
- Monitor Twitter for keyword mentions – you can use third party apps like Hootsuite or TweetDeck
- Pin an important Tweet to your profile that way people will see it when they visit your profile – I’ve pinned events to the top
- Look at your Twitter Analytics to see how many views and how much engagement your tweets get
Remember that social media is about gaining that KNOW, LIKE, & TRUST so use each of these platforms to accomplish this.
In my next blog post, I will focus on Pinterest (I am addicted to this one) and how to use to grow your business.
Until then, Kepp Calm & Love Social Media!
Also published on Medium.