Today’s blog post is Part 4 of my series, “Not All Social Media Is Created Equal”, and I’m going to focus on Pinterest.
Make sure to read about the other social media platforms below.
Pinterest helps create inspiration for both business and personal use. There are more than 200 million monthly active users and over 100 billion pins on Pinterest.
It’s definitely fun and addicting – “Hi, I’m Michelle and I’m addicted to Pinterest!” Who else can say that?
Here are some great statistics:
- 93% of Pinterest users use the platform to plan a future purchase
- Pinterest drives 25% of all retail website referral traffic
- 83% of users are women and 17% are men
- 66% of users pin things that inspire them
- There are more than 100 million food boards and over 146 million fashion boards on Pinterest
If your target market is women between the age of 18-45, Pinterest should become your best friend. The key to succeeding on Pinterest is engaging with your audience, sharing quality images, and having optimized descriptions for each of your pins. Include descriptive words that people are going to use to search for your product or service.
Ways to use Pinterest for your business:
- Be creative when it comes to your display name. For mine, I have “Michelle Arbore Social Media Maven: Social Media Tips for Entrepreneurs & Small Businesses.” As you can see, I have included some great keywords people would use to search for my type of service.
- Include a profile picture that is consistent with your other social media profiles as well as your website.
- Complete your About Me Section. Here’s what I have – “Award winning social media coach & speaker teaching businesses & entrepreneurs how to drive traffic, increase sales, and build awareness through social media.” You need to tell people the benefits they will have when working with you.
- Showcase your best work in the Featured Boards section – You are able to showcase five boards that will show first when someone visits your profile. For me, I showcase my blog board, then I showcase four other boards related to social media.
- Create boards that showcase your brand, products & services. Also, don’t be afraid to show there is a human being behind your brand. I am always asked if people should have two accounts – one for business and one for personal. I say no because you want people to learn more about you as a person. Your audience will relate to you better. Also, if someone does a search for something you have pinned to a personal board, that person may go to your account to see what else you have pinned. They will then see what your business is and may need your services. I have boards for Quotes, Fibromyalgia, Lucille Ball, My Clothes Style, Office Organization, Recipes, etc.
- Create Pins that will engage your audience – you want people to click on your pin and be directed to your website. When it comes to my blogging board, I create all of my graphics. If you scroll down you will see how they first looked, and how they look now. Users are attracted to long, vertical pictures with text because they grab their attention. You should also include your logo and website so when they repin it, their followers will see it. The description of your image is very important in regards to SEO so make sure your keywords are included.
Pinterest is like a giant bulletin board that inspires people so make sure your pins do that. Show there is a human being behind your brand and have fun with Pinterest.
My next blog post will be the last in this series. It will focus on how to use Instagram to grow your business.
Until then, Keep Calm & Love Social Media!
Also published on Medium.