When was the last time you audited your social media? Do you even know which platforms you are on?
By giving yourself a social media audit, you can become very clear on what is working and what isn’t.
So let’s start!
Step 1: Which social media platforms are you on?
Not knowing which accounts you are on can be hurting your brand.
First, you want to inventory all of your social media platforms – Facebook, LinkedIn, Twitter, Pinterest, Instagram, YouTube, Snapchat, just to name a few. Make a list of all of your platforms in an Excel sheet and include your username, password, and link to your profile.
Next, search for any platforms you may have forgotten about. You can do this by Googling your name as well as your business name.
Finally, you want to make sure you don’t have any multiple accounts on any of the platforms. I see this a lot with LinkedIn. I’ve had clients create an account, then forget their login or don’t think they have an account, so they’ll create another one. If you do have multiple accounts, see how you can merge them or delete them.
Step 2: Are there platforms you can add or remove from your arsenal?
Have you been on Twitter for a long time, but have seen nothing come from it? Don’t worry, that happens. Maybe instead of focusing your time on Twitter, focus your time on another platform, like Instagram.
Before starting any new social media platforms, you should first know who your target market is. By knowing who your clients are will help guide you in the right direction. If your target market is the business professional, then you want to focus on LinkedIn, if your target market is the younger generation, then you’ll want to focus on Instagram.
To help you figure out who your target market is as well as what your social media goals are, get my ebook, “Having a Vision With Your Social Media Marketing.” All you have to do is click here!
If you are thinking about deleting a social media platform, ask yourself these questions first:
- Am I posting to it on a consistent basis? If not, you might want to start and see what happens.
- Am I remembering the 80/20 rule? Am I sharing 80% valuable information and 20% about my business?
- Are my competitors having success with this platform? If they are, look at what they are doing because they are probably doing things you are not. If they aren’t having success, it could be your audience isn’t there, that’s why you should know who your target market is.
- Do I have time to spend on this platform? If you can’t share something on a consistent basis, it may be time to cut ties. But before you do, have you tried automating your social media? You should look into Hootsuite or Buffer that way you can schedule everything beforehand.
Once you’ve answered those questions and conducted a social media audit, you should be in a lot better place to move forward with your social media.
In my next blog post, we will look at some social media trends for 2019.
Also published on Medium.