Recently a client shared this with me, “I would often hear that as a business owner, I needed to be on social media, great. How do I get on this and what do I put on these sights? And more importantly, where am I supposed to find the time? I have new clients to court, current clients who need projects, employees to train, meetings to attend, and now I need to add more to my plate? No thanks, then I met you Michelle, and my life became so much better. You took off my plate what I was dreading doing. You have given me time back in my schedule to prospect new clients from the leads you generated for me. I am able to focus on what I not only love to do but what I am good at doing. I am growing my business, thanks to you.”
Looking back, my first introduction to social media, was MySpace (the original Facebook) and then quickly after, I discovered Facebook. I was very leery about sharing my life online. As a private person, I was unsure of how I could use them, who would need to know what I did on a particular day. In time though I gave in to my curiosity and created accounts with both. I loved everything about it, found high school friends that I lost touch with, and was able to keep in touch with family members that I didn’t see all of the time.It would be a few more years before I realized my passion was not just in reconnecting with old friends, but in helping businesses connect with their target market.
It would be a few more years before I realized my passion was not just in reconnecting with old friends, but in helping businesses connect with their target market.
You see in 2009, I was let go from my last corporate job and looking back now, it was the best thing that could have happened to me. It made me look at my life and realize what I wanted. I knew we were going to start a family and I had to take better care of myself. I knew I wanted to work from home, in a business that I could help people achieve their goals. I did what I was naturally good at and I did a ton of research online for work-at-home jobs, I kept seeing a term I was unfamiliar with – virtual assistant. As I dug deeper, I realized it was perfect for me. A virtual assistant is an administrative assistant- is generally self-employed and provides professional administrative, technical, or creative (social) assistance to clients remotely from a home office. My dream job, utilizing all my skills. Yet something was still lacking. Perhaps it was my need to be creative, I had just discovered Pinterest and unleashed my creative side (anyone else feel the need to say “Hi, my name is Michelle and I am a Pinterestaholic!”). Doing the assigned client work I wasn’t free to be as creative as I wanted to.
My business was only open a year when I had our first child, Michael, who is now 5. Because I had such a great customer base, I was able to take 2 months off and not have to worry. Once I came back to work, my VA clients were asking me about social media as well as other people I met. I kept hearing the same things, “I don’t know what to do”, “Where do I start”, “How many social media platforms should I be on?” I would calmly answer their questions and help them form a plan, or if need be would take over the managing of their social media. Soon word began to spread and people were coming to me strictly for social media help.
Deep down I knew I needed to make the transition and form Savvy Social Media. With the support and encouragement of my husband (my rock, my cheerleader), I closed my VA business and started truly following my passion, helping people get back their time so they were able to do what they do best.
With being a business owner and a mom, I understand the value of time and it empowers me to give you back yours. My desire is to help you turn your limitations into strengths, enabling you to have more time to do what you love. I do this by taking away your frustrations with social media so you can work your business, have more time to meet new clients and have more time with the people you love.
I take you through each step with ease and simplification so you understand social media.
In 2016, I was named an Up and Coming Business Woman sponsored by the Rochester Women’s Network and Digital Rochester honored me as a finalist for all my hard work in the Technology world at the 2016 Technology Woman of the Year breakfast.
Today, everything I do is about helping small business owners like YOU get results, not run scared from social media.
Social media is crucial to business today—but I don’t believe it needs to be stressful or take up hours of your life.
Make sure to get on my email list for weekly updates and most recent blog posts and also check out my Services page if you want to see how I can help you.
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Let’s face it, we all can’t be good at social media. While I recommend various social media platforms that I think move my clients’ businesses forward, I don’t have the depth of knowledge or time to do it expertly even for myself. When I met Michelle I was instantly impressed at how well she carried over her brand into all her social media and internet presence. She unraveled some of the nuances of the social media platforms I was using, guided me to make the most out of each one, and, now, is my social media manager. Hiring Michelle lets me focus on what I do best while she ensures my social media is working hard. Don’t wait..hire Michelle to manage your social media!
I have worked one on one with Michelle for the past couple of months and she has been outstanding to work with. We had 5 one hour meetings and she helped me correctly set up and understand the networking power of LinkedIn. She was very patient with me and had some great follow up instructional sheets. If your a small business owner or in sales and your not working with Michelle to grow your business, you're missing the boat. Your time with her will be very well spent and will give you a return on your investment.
Michelle has worked as our Social Media Manager and I have nothing but raves about her! She is a professional through and through: she helps me create Social Media goals, reminds me to do them and helps me implement them. For example, she gently urges me to write posts for our Facebook page that are pertinent and interesting to our market. Michelle has also helped our company with MailChimp, LinkedIn and Pinterest. She is a super nice person and always keeps her word. I feel that All Occasions Catering & Events Planning gets great value from Michelle's savvy social media expertise!
Michelle took the reigns on giving me a social media presence. I now have great looking business pages on facebook, twitter and linkedin. My number of followers is growing, and people are re-tweeting my posts and commenting in the media that they like my posts. So people are noticing my business pages. That was the point! I am really grateful to Michelle for her outstanding work.
Michelle is most definitely an expert in social media. She makes it fun and easy to understand. I would recommend Michelle to anyone looking to understand, learn and grow their social media! I am looking forward to partnering with her in the future to better serve my clients as well.
Michelle was one of my Better Business Tomorrow 2014 online event speakers and did a wonderful job. She's very inspiring and she definitely knows her topic inside and out. And she's so right: Social media is no longer an option but necessity! I was so lucky to have her in my lineup!
Michelle is an outstanding consultant with well developed people skills. She is approachable, comfortable to be around, and funny. She created my LinkedIn page, business Pinterest page, and refreshed my business Facebook page. What I especially appreciate about her: She gives clear directions, answers questions well, is process driven, and provides well written handouts. She is a polished presenter and speaker. Michelle loves what she does and is passionate about sharing her expertise with others. She is such a delight!
Michelle is a pleasure to work with. Results are always beyond expectation. She has a vast knowledge of her craft and services are provided in a prompt, professional and friendly manner. I have referred her to colleagues and family and will continue to do so. She doesn’t quit until her clients are happy. Money spent on Michelle’s hard work and creativity is always money well spent.