Getting To Know The Facebook Ads Manager

Have you tried to run an ad on Facebook through the Facebook Ads Manager and left because it was so overwhelming? I know I did the first time, lol.

In today’s blog post, I am going to help you learn more about the Ads Manager. Using this tool gives you the ability to reach over 2.23 billion people around the world! Can you imagine growing your business just by using the Ads Manager?

Why use Facebook Ads?

According to Hootsuite, there are over 70 million businesses that have a Facebook Page. More than 5 million businesses are actively using paid advertising on Facebook – 95.8% of social media marketers say Facebook delivers the best ROI among the social networks. Most of Facebook’s ad revenue comes from mobile (86%).

Why use the Facebook Ads Manager?

Here’s a quick overview of what can be done with it.

Facebook Ads Manager helps to:

• Set up Facebook ad campaigns
• Create new ad sets and ads
• A/B test your Facebook ad campaigns
• Manage Facebook ad bidding and budgets
• Keep track of your campaign performance
• Optimize your ad campaigns for higher ROI
• Get more target audience insight

In order to get all of those great tools, all you need to do is set-up a FREE Facebook Ads Manager account.

Getting started with Ads Manager

Click here to be brought to your account. You can also click on the drop-down arrow in the upper-right corner of your Facebook account and select Manage Ads in the drop-down menu.

Another way to access your Ads Manager is by clicking on Ad under Create on the left-hand side of your Facebook account.

Navigating the Facebook Ads Manager

Don’t let this overwhelm you. Here’s an overview of the Facebook Ads Manager. We will uncover all of these features in upcoming blog posts.

1. Your Account
2. Account Overview
3. Ad Campaign Results
4. Date Filters
5. Ad Campaigns
6. Creating an Ad Campaign
7. Ad Campaign View
8. Ad Set View
9. Ads View
10. Results & Metrics
11. Search & Filters
12. Reporting & Editing

You also have other options inside the Navigation Bar:

In Conclusion….

In the next part of this blog series, we will start creating your Facebook Ad by looking at the different types of Ad Objectives.