How to Drive Traffic to Your Website with Social Media

Are you looking to drive more traffic to your website? Use social media! One of the goals for social media is to get people to visit your website so they can learn more about you and your business.

Thanks to Red Website Design, here are 6 free ways to get more website traffic.

Add links to social bookmarking sites – bookmarking sites like Reddit and Digg, and StumbleUpon are used by many as one of their primary sources of news, information, and opinion. Adding links to these sites give you access to those audiences.

Add calls-to-action to links you share – tools like Snip.ly enable you to add calls-to-action to every link you share. Link sharing CTAs are great for promoting lead magnets with every piece of content you share – be it your content, or curated material. They’re also great for promoting events and getting sign-ups.

Use pinned posts on social media networks – pinned posts are a great way to promote content on your social channels. The great thing about pinning a post is that it stays at the top of your page’s feed until you unpin it. That means, whenever anyone visits your page or profile, it’s the first post they’ll see.

Make your social media page cover images calls-to-actions – another way you can leverage your social media channels for some free promotion is to change the page banner of your social media profiles into a CTA graphic. This lets everyone know about your latest offer or event. Facebook is especially well-suited to this because you can use their call-to-action buttons to link to the landing page related to what you’re advertising.

Answer questions on social Q&A sites – another set of promotional sites which are worth looking into are social question and answer sites like Quora, Yahoo Answers. Every time you publish a new post, search for related questions. Answer those questions and link back to the relevant blog post for additional information.

Have employees share content on their social channels – encourage employees to share your latest articles, content offers, and news about upcoming events on their personal social channels. Employees are often eager to talk about the exciting things their company  is doing, and this gives them the opportunity to do just that.