When people see you in a LinkedIn search or visit your profile, are they clicking through to learn more about you?
If you answered No or I don’t know, your headline could be the problem.
Your LinkedIn headline is the MOST important part of your profile because, along with your name and profile photo, it is the first thing people see when they find you in a search.
The role of your LinkedIn headline is to get your ideal clients’ attention and make them want to learn more about you. Your headline will determine whether they click on your profile or move on.
You only have a few seconds to impress a potential client before they click away. Your headline lets everyone know at a glance exactly what you do, and for whom. It establishes credibility quickly.
In this post, you’ll learn how to capture your prospects’ attention and make a great first impression.
Before you begin making changes to your LinkedIn headline, turn off the sending notifications to your network feature if you don’t want your network to be notified of the changes you are making to your profile.
To turn off notifying others about the changes you make to your profile:
- Click the Me icon at the top right of your LinkedIn homepage.
- Select Settings & Privacy.
- Click the Privacy tab.
- Under the How others see your LinkedIn activity section, click Change next to Share job changes, education changes, and work anniversaries from profile.
- Switch the toggle to No.
Your change will be automatically saved.
Now, let’s start crafting your headline!
Include the keywords you want to be found for in a LinkedIn search
Do you have a great LinkedIn profile but never getting found? It could be you are missing keywords that explain what you do. Including keywords within your headline increases the chances of your profile showing up higher in the search results.
During some point, someone will search for what you offer and if you don’t show up in those searches, you are losing those potential clients.
You’ll see in my headline I say “Award Winning Social Media Coach & International Speaker Teaching Small Businesses How to Succeed | LinkedIn Coach.” My keywords are “social media coach”, “speaker”, “small businesses”, & “linkedin coach.”
When people search on LinkedIn, they are looking for someone who can teach them, who can address their pain points. They are often searching for title-based keywords, that’s why it’s so important to include those kinds of keywords in your headline.
You want to put yourself in your prospective client’s shoes. Think about the words they would use in a search. Your end goal is to help your potential client know you are someone who can help them.
What do you offer and to whom?
There are several different ways to creating a great LinkedIn headline. I teach people to write their headline as if they’re talking directly to their client.
With this approach, you want to talk about what you offer and to whom. This way, you can tell your potential client you are someone who can solve their problem.
Instead of “Health Coach,” consider “Health coach for busy moms who want to look better, feel better, and have it all…naturally.” Now readers will know instantly if you are a good fit for them (dads need not apply), what you can help with (natural health) and what they stand to gain (looking better).
Here are some words or phrases to avoid, according to LinkedIn:
- Track Record
- Strong Communication Skills
- Peace of Mind
Take advantage of the 120 character limit
You only have 120 characters to make a great first impression, so take advantage of it.
You might be able to create a headline with fewer characters, but by not taking advantage of the 120 characters, you may be losing out on using a keyword you didn’t include or further establishing your credibility.
The important thing is to make your LinkedIn headline compelling enough so that people click on your profile or accept your connection request.
Make sure your headline stands out
When your potential client is scrolling through their LinkedIn search, will they notice your profile?
Your headline needs to capture your prospect’s attention and make them want to click to learn more. An attention-grabbing headline will entice them to click on your profile.
Three things to think about when crafting your headline:
- Can your potential client identify what you offer and to whom?
- Use the LinkedIn Advanced Search with your chosen keywords to see how you rank to your competitors.
- Look at how many profile views you had in the last week. Maybe tweak your headline and watch for any changes in the number of profile views.
The best LinkedIn headline speaks directly to your potential clients. Your headline should highlight the benefits you offer your target market. If your headline does that, then you should be getting more profile views and the right people should be reaching out to you.
Looking to have someone walk you through creating a LinkedIn profile that ROCKS!? Then check out the LinkedIn How to Make it Rock! Course. There are videos guiding you step-by-step, two workbooks you will use throughout the course, and over $400 in free bonuses that will help you with all of your social media. Click here to learn more about the LinkedIn How to Make it Rock! Course.