In my previous posts, I’ve talked about conducting a 2017 Social Media Audit and some Tips For Selecting Social Media Networks. Now that those tasks are done, we will talk about some Must Dos for Social Media.
Step 1: Develop a system for gathering content. Where are you going to find content? Who’s content are you interested in, such as business leaders, industry influencers, etc.?
To help you out, I have created a sheet where you can write down whose content you are interested in. Just click here for a printable PDF.
Step 2: Be sure your posts are relevant and useful, interesting and engaging, provide valuable take away and are educational that involve your followers so they can engage. You want to think before you post! Is your post TRUE, HELPFUL, INSPIRING, NECESSARY, and KIND?
Here is another printable PDF with ideas on types of content to share.
Step 3: You want to create a weekly or monthly calendar to keep track of topic ideas, who’s posting for you if there is more than one person managing your social media, when you’re going to post (days & times), and which platforms you are going to post to. You could use a Google Calendar, Outlook Calendar or an Excel Sheet.
When it comes to my social media, I use a good old fashioned calendar where I can write in it. I share content from other people as well as my own content – images I have created for business and social media tips as well as quotes. The items that are highlighted are my blog posts. On the right-hand side, I can keep track of topic ideas.
I have also created a weekly calendar where you can edit to fit your needs. You can download it here!
Step 4: Be active on a weekly basis. You want to post at least 2-3 times per week if not daily. This is where you can demonstrate your knowledge “in sound bites.”
You want to use the same fonts and colors in any images you may create as well as the same headshot or profile picture. Make people feel like they are visiting your website while they are on your social media profiles.
Step 6: Use keywords anywhere you can so that you are found easier. Use them in the About Section on your Facebook Business Page, use them in your Twitter Bio, use them in your Headline, Summary, and Experience on LinkedIn. One thing to remember is that Google searches pull up social media profiles.
Step 7: Tie all of your marketing materials together. Your website, business cards (utilize the back), newsletters, flyers, etc. should show all the social media icons that you’re on so people know where to connect with you. They are not just going to go and search for you, you have to tell them. Remember the acronym KISS – Keep It Simple Silly!
Step 8: Acquire Likes, Recommendations, and Follows. Interact with your followers, answer their comments (good or bad), respond to messages, share other people’s content, etc.
Step 9: Join and participate in groups on Facebook and LinkedIn because you will be reaching a whole new network of potential customers. These groups should be in your industry and where you know your potential customers are hanging out.
I hope these tips help you stay focused when it comes to your social media. Remember, social media is about building that KNOW, LIKE, & TRUST.
In my next blog post, I will go over which metrics you need to pay attention to.
Keep Calm & Love Social Media!