According to a G2 Crowd poll, 80% of small businesses use Facebook for marketing. Even with all of the bad publicity Facebook has received, it is still the number 1 social media platform out there with over 2.23 billion monthly active members.
Setting up a Facebook business page can be daunting so Facebook has created business page templates for different types of businesses, including non-profits.
Now there is no more guessing when it comes to creating a Facebook Business Page. Page templates contain default buttons, options, and tabs to help you arrange and manage your page better. The buttons on the page have been specially selected by Facebook based on the actions people are most likely to take.
Most Facebook business page templates contain standard buttons, such as ‘follow,’ ‘like,’ and ‘share.’ However, Facebook includes more specific buttons for certain categories of business, for example, a restaurant will have the option of adding a ‘Call Now’ button.
How to create a Facebook Page
- When you are on your Facebook News Feed, look to the left-hand side at the bottom. You will see Create – click on Page.
- Choose your Page category – Business or Brand – Community or Public Figure
- Name the Page and select a category – example – Marketing Agency
- Enter your location and phone number – if you work out of the home, check the box that says “Don’t show my address.”
- Once your page is created, you will see a box Welcoming you to your new page. Click on “See All Page Tips” so you can complete your page.
- Page Tips include sending people to your website, adding someone else to manage your page, adding a Call-To-Action button, adding your phone number if you didn’t already, adding a cover photo, inviting friends to like your page and creating a group for your page.
- Make sure to add a profile picture and a cover photo
- Add your business description and other important information by clicking on About
- Create your Username in the About section
How to choose the right Facebook Page Template for your business
To ensure you have the most effective Facebook business page, you have to choose the right template for your business type. To choose a template, login to your Facebook business page and Click ‘Settings,” choose ‘Edit Page’ and select ‘Templates.’
Facebook will make some suggestions about the template that would be best for your business based on the information you provided before. However, you should take your time to go through all the templates to decide which one is the best for your business.
To change and edit the Facebook Page Template, click on Edit next to Current Template.
Different Types of Facebook Page Templates
Standard: good for all Page types, with buttons and tabs to help showcase what’s important to you – buttons on page include Like, Follow, Share, Save – tabs include Home, Posts, Reviews, Videos, Photos, About, Community, Groups, and Info and Ads.
Business: designed to help you manage your business, including ways to post jobs and special offers – buttons on page include Like, Follow, Share, Save – tabs include Home, Posts, Reviews, Videos, Photos, Groups, About, Community, Offers, and Info and Ads.
Services: designed to help people find your services and get in touch – buttons on page include Like, Follow, Share, Save – tabs include Home, Services, Reviews, Shop, Offers, Photos, Videos, Posts, Events, About, Community, and Info and Ads.
Venues: designed so you can highlight useful info like your venue’s hours, location and upcoming events – buttons on page include Like, Follow, Share, Save – tabs include Home, Events, Reviews, About, Videos Photos, Posts, Community, and Info and Ads.
Movies: designed to highlight showtimes for your audience – buttons on page include Like, Follow, Share, Save – tabs include Home, Posts, Reviews, Videos, Photos, About, Community, Groups, and Info and Ads.
Nonprofit: designed to highlight your cause and encourage people to fundraise and donate to your nonprofit – buttons on page include Like, Follow, Share, Save – tabs include Home, About, Events, Photos, Videos, Community, Groups, Reviews, Posts, and Info and Ads.
Politicians: designed to help politicians reach their supporters and communicate their message – buttons on page include Send Message, Like, Follow, Share, Save – tabs include Home, About, Videos, Posts, Events, Notes, Photos, Community, and Info and Ads.
Restaurants & Cafes: designed to highlight photos and important info about your meni, hours and location – buttons on page include Get Directions, Like, Follow, Share, Save – tabs include Home, Offers, Reviews, Photos, Posts, Videos, Events, About, Community, and Info and Ads.
Shopping: designed to showcase products and make it easy for people to shop online – buttons on page include Like, Follow, Share, Save – tabs include Home, Posts, Reviews, Photos, Shop, Offers, Groups, Community, Videos, Events, About, and Info and Ads.
Video Page: designed to showcase video content on your page – buttons on page include Follow, Like, Share, Save – tabs include Home, Shop, About, Posts, Videos, Photos, Community, and Info and Ads.
After Choosing Your Facebook Page Templates
Make sure you are aware of what Facebook says at the bottom of each template – “When you apply this template we will replace your existing buttons and tabs.”
Once you have chosen your template, click Apply Template and verify you are sure you want to do this.
Then you will see the template you have chosen in your settings.
IMPORTANT – make sure to review your page because some items might not be working so you will need to clean your page up a bit. You can also customize the order in which the tabs appear by clicking and dragging the tab to where you want it to show up on your page.
Remember by choosing the right template for your Facebook Business Page it will help you be found easier.
In my next blog post, you’ll learn about Google Alerts, why you need them, and how to set them up.
Until then, Keep Calm & Love Social Media