It’s time for Part 5 of the Facebook Ads Manager blog series!
In part 1, we got to know the Facebook Ads Manager, part 2, we started setting up your Facebook Ad, part 3 was all about creating your Facebook Ad, and part 4 showed you how to edit your Facebook Ad. Make sure to read those first before this part.
In today’s post, we are going to be looking at the different types of reports you can see after your campaign is created and running.
First of all, it’s crucial you know what to look for in your ad reports. Otherwise, you will end up with a lot of information and data that you will have no idea what to do with.
These metrics should give you a great overview of each ad’s and ad set’s performance:
- Cost-Per-Conversion – how much it costs to get a conversion (to get a new customer or lead, have your content downloaded, etc.)
- Conversion Rate – how many people that see your ad will convert
- Click-To-Conversion Rate – how many people who click on your ad will also convert
- Ad Frequency – how many times on average a person has seen your ad
- Relevance Score – how relevant your ad is to your target audience
Try not to get stuck on these metrics unless you are only focused on brand awareness:
- Total Ad Impressions
- Click-Through Rate
- Cost Per 1k Impressions
When using the Facebook Ads Manager to see reports, you can break down your reports by ad sets or individual ads for a closer look into each ad’s performance.
There are a few different ways to view reports. The first way is under the Campaigns tab. Hover over the campaign you want to see reports on and click on View Charts. If you want to see reports for only the Ad Sets, then click on that tab and hover over the Ad Set name and click on View Charts. Same goes for just the Ad.
Since we are under the Campaign tab, when you click on View Charts, you can see the Performance, Demographics, and the Placement results.
You could also select the Campaign, Ad Set, or Ad and click on the Chart icon on the far right.
Make sure when you are getting ready to view reports that you are selecting the dates that you want to view. Click on the dates and either select the Date Presets or select from the calendar. Hit Update when you are done.
Managing The Ad Report Columns
In the Columns menu, you can select between different ad reports that change the metrics you see in your ad report.
You can select a ready-made report or create a custom ad report by clicking on Customize Columns.
Using the Breakdown Menu:
Here, you can break down your campaign reports by:
- Time – none, day, week, 2 weeks, month
- Delivery – none, age, gender, age and gender, business location, country, region, dma region, impression device, platform, platform and device, placement, placement and device, product id, time of day
- Action – none, conversion device, post reaction, type, destination, video view type, video sound, carousel card
Facebook only allows you to select one criteria at a time from each section.
Searching and Filtering your Campaigns in Ads Manager
You can search for a specific campaign, ad set, ad, etc. and there are plenty of filtering options available along with multiple options:
If you use the same filter set often, hit the Save Filter button to save the trouble the next time.
In next week’s post, it will be the last of this blog series. We will look at other things you can do with the Facebook Ads Manager.
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