Which Holidays Should Your Business Actually Post About?

There seems to be a holiday for almost everything.

Some are traditional holidays. Others celebrate food, pets, hobbies, professions, and just about anything else you can imagine.

While these holidays can give you content ideas, your business does not need to post about every single one.

The holidays you choose should make sense for your business, your audience, and the message you want to share.

Start With Your Business

Before adding a holiday to your content calendar, ask yourself whether it connects naturally to your business.

A bakery may have plenty of reasons to post about National Cookie Day. A pet groomer could have fun with National Dog Day. A bookkeeper may want to share helpful reminders around the end of the year or tax season.

The connection should be easy for your audience to understand.

If you have to work too hard to connect a holiday to your business, you probably don’t need to post about it.

Think About Your Audience

Consider which holidays are meaningful to the people you want to reach.

What do they celebrate? What do they care about? What challenges are they experiencing during that time of year?

Your holiday content should be helpful, interesting, or meaningful to your audience.

For example, your audience may appreciate:

• Helpful tips for a busy season
• Holiday planning reminders
• Gift ideas
• Seasonal inspiration
• A message of gratitude
• Information about your holiday hours
• A reminder to take a break

Choose content that adds something to their day instead of posting only because the date is on the calendar.

Choose Holidays That Reflect Your Values

Some holidays give you an opportunity to share what matters to you and your business.

You may want to recognize a cause, community, or tradition that connects to your values. When you do, make sure your message is thoughtful and genuine.

Don’t treat an important holiday or awareness day as a marketing opportunity if it has no real connection to your business.

Decide Which Traditional Holidays Fit

Your business does not need to post for every major holiday.

Think about which ones you personally celebrate and which ones make sense for your audience.

Your holiday content might include:

• Halloween
• Thanksgiving
• Christmas
• Hanukkah
• New Year’s Day
• Valentine’s Day
• Mother’s Day
• Independence Day

You can also acknowledge the holiday season more generally if you want your message to feel welcoming to people with different traditions.

A simple message of gratitude or warm wishes may be all you need.

Use Fun Holidays Carefully

National days can be a fun way to show personality and create conversations.

National Coffee Day could be perfect if you regularly meet clients for coffee or love sharing coffee-related content. National Cat Day might work if your audience already knows about your cats.

These posts can help people get to know you beyond your business.

The key is choosing days that feel natural to you. You don’t need to turn every fun holiday into a sales post.

Sometimes a lighthearted question, photo, or story is enough.

Not Every Holiday Post Needs a Promotion

It’s okay to share a holiday post without trying to sell something.

You can use the opportunity to:

• Thank your clients
• Share a personal tradition
• Highlight a local organization
• Ask your audience a fun question
• Share a behind-the-scenes photo
• Recognize your team or community
• Let people know when your business will be closed

Relationship-building content is valuable. It reminds your audience that there is a real person behind your business.

Ask These Questions Before You Post

Before creating a holiday post, ask yourself:

1. Does this holiday connect to my business?
2. Will it matter to my audience?
3. Does it reflect my values?
4. Do I have something meaningful or helpful to say?
5. Am I posting because it makes sense or because everyone else is doing it?

If you can’t find a good reason to post, skip it.

Plan Your Holiday Content Ahead of Time

Once you choose the holidays that make sense for your business, add them to your content calendar.

Decide what you want to say, whether you need a graphic or photo, and when the post should be scheduled.

Planning ahead gives you time to create thoughtful content instead of rushing to post something at the last minute.

The goal is not to fill your calendar with as many holidays as possible. The goal is to choose the ones that help you connect with your audience in a genuine way.

Need help finding upcoming holidays? Explore the Sprout Social Holiday Calendar for ideas.

☕ Let’s Talk Over Coffee

Not sure what your business should be posting?

Schedule a coffee chat with me. We can talk about your business, your audience, and how to make your content feel simpler and more intentional.

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